Marketing Under Prohibition – Ecommerce Tips from Blayzer Commerce

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Retailers Leave Half of Consumers Without an Option to Checkout

Almost half of U.S. consumers don't have a credit score or have a credit score under 700, and according to a survey by the Federal Reserve, 30% need financing in order to make an unexpected purchase of $400 or more. Rather than excluding these consumers, retailers would be wise to look beyond the credit score and understand more about this consumer demographic. Learn all about lease-to-own and how it is ...

What Is Responsible Marketing?

Social responsibility and ethics have earned their place on the marketing agenda. They’re fast becoming consumers' top consideration when looking into a new brand to shop with. As expectations rise, brands need to be open and honest with today’s savvy shoppers. Responsible marketing is increasingly vital for modern brands looking to retain customers, increase lifetime value, and create unforgettable brand recognition. Your brand, products, and services have an impact on your users. It’s your job to ensure that it’s ...

Wayfair and the Pandemic – the Perfect Storm for Digital Transformation

Not since the Great Depression or the financial crisis of 2008 have industries across the globe experienced far-reaching market turmoil at the scale of the global pandemic. With uncertainty looming around every corner, companies of all sizes have had to reset, rethink, and reprioritize plans for digital transformation. This means applying technology to multiple business areas, which alters how they operate and deliver value to customers. What does all ...

Has COVID Shifted Ecommerce Consumer Behavior For Good? The Latest Research from ShipStation

Consumer behavior has changed dramatically — and likely permanently — as a result of the global pandemic. Since March 2020, ShipStation has kept a pulse on the progression of COVID-19 and how it transformed ecommerce long-term. Understanding how consumer trends have shifted can help merchants and businesses adapt their strategies for success. A recent ShipStation research study has key insights into how consumers globally are spending more, supporting small businesses, demanding more visibility into ...