What Is Responsible Marketing?
Social responsibility and ethics have earned their place on the marketing agenda. They’re fast becoming consumers’ top consideration when looking into a new brand to shop with. As expectations rise, brands need to be open and honest with today’s savvy shoppers. Responsible marketing is increasingly vital for modern brands looking to retain customers, increase lifetime value, and create unforgettable brand recognition. Your brand, products, and services have an impact on your users. It’s your job to ensure that it’s a positive one. Learn all about Responsible Marketing and how to be a Responsible Marketer in this blog post by MES 2021 partner dotdigital.