Coronavirus & the Future of Ecommerce
Before COVID-19, many businesses took their time launching ecommerce operations. With in-store business and other sales channels to focus on, incentives to move online just weren’t all that compelling. The coronavirus has turned that thinking on its head and created a new sense of urgency around accelerating ecommerce. An omnichannel sales strategy is no longer simply nice-to-have. It’s an absolute must in the age of COVID-19.
Businesses have an opportunity to thrive in this era by moving online — they just need the right infrastructure in place to support digitization. A recent blog post by David Rusenko, General Manager of Ecommerce at Square, outlines several keys to successful ecommerce in today’s landscape.
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