Think about the last time you moved. Despite the logistical nightmare that no one enjoys, people still move — to bigger or smaller houses, bigger or smaller cities, taller mountains or more water.
Replatforming your ecommerce store involves many similar types of decisions. To know what kind of platform to choose, you have to know what you want your business to look like as it grows. (You wouldn’t move to a bigger city if you were looking to double down on open sky.)
Then comes the process of taking apart everything that exists and putting back together in a new place — best left to professionals whether you’re talking about houses or ecommerce platforms!
After a day of grumbling, “Whose idea was this?” and a couple of weeks of, “I’ll never move again,” you start settling into your new life and see all the possibilities in your future.
Or the water main breaks.
Choosing an ecommerce platform and related tech stack is a decision very personal to your business, and replatforming is a big effort that’s not to be taken lightly. But if you haven’t examined your platform through the lens of your long-term business strategy, it’s certainly a worthwhile exercise.
In this article we’ll talk about some of the most common drivers of replatforming and the most important factors to keep in mind if you decide to embark on your own replatforming journey.