ROUTE is a one-click premium shopping experience for online ordering and the only way to view all online orders, from any merchant, visually in one place. Online shoppers can insure and visually track online orders in one centralized app. E-commerce merchants can add Route to their online store by enabling one-click solutions for customers for shipping insurance, visual package tracking, and one-click claim handling. ROUTE has offices in both Silicon Slopes, Utah (HQ) and Los Angeles, California.


Route’s connected suite of post-purchase products empowers brands to effortlessly level up their customer experience through visual package tracking, buyer protection, and instant resolutions.

Bar has been in the e-commerce space for 7+ years helping companies of all sizes grow. He’s worked with brands like YETI, Smartwool, and Solostove to optimize their post-purchase experience.